Public Relations - Jobs and Positions Overview

Roughly, the activity of an expert on public relations in a company or organization synthesizes advertising and marketing communications.
A public relations manager/officer (also called PR-manager) is engaged in promotion of goods and services, creates positive image of the company he works for, carries out communications with mass media, will organize press conferences, presentations, exhibitions and other actions. All the above said demands a professional and comprehensive approach, hence...

...an expert in the field of public relations according to his/her general professional and special qualification is capable to carry out activities in the following areas:

• Information and creative work
• Social dimension and psychology
• Information and communication
• Information and administration
• Advertising and information
• Information and analytics
• Information and reference
• Culture and education
• Management and advertisement
• Information and sociology
• Science and research

In relation to the most common forms and modes of implementation and practice, we could emphasize:

• Consulting in PR fields
• Organization and carrying out of campaigns in the public relations area
• Modern press/media office or service
• Management of a PR department/service
• Advertising in communication processes 
• Communication management
• Telecommunication and computer technologies in public relations

This short overview represents a very common but coherent approach, especially if you stand at the parting before choosing/switching to the right area for your future professional PR activity. Chances are it will help you find the right way. Just stay away from black PR and smear/sneer campaigns :).